World famous Italian ceramic products situation 2013

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World famous Italian ceramic products, in addition to building ceramics and ceramics for daily use, sanitary ceramics production is also very famous. At present in Italy with a total of 41 sanitary ware production enterprises, 52 factory, there are 36 enterprises and 41 factory is located in the dimension of tai Po province solely his planar regions, employees 4041 people, this is the most concentrated Italian sanitary ware production areas.


Italian sanitary ceramics export prices are higher than the domestic market

In 2013, the Italian production of sanitary ware, a total of 4.1 million, 52% of the products by solely his island area of enterprise production. In these products, glass porcelain products and high quality refractory clay products account for 74%, while the common refractory clay products accounted for 26%.


Italy is suffering from economic crisis especially in Europe debt crisis is deeper, sanitary ware production in recent years, the continuous decline, many companies and factories in a half closed state, factory orders, make the whole industry chain have been varying degrees of damage, this to have serious impact on the Italian sanitary ware industry.


Italian sanitary ceramics export prices are higher than the domestic market

Compared with the sanitary ware production, Italy's sales situation is not ideal. 2012 Italian sales sanitary ware products, a total of 3.9 million pieces, including the bathroom supplies and bidet products accounted for 46%, with pool of wash one's hands and the product, the data is more than 70%. From the point of production status, the Italian sanitary ceramics production is a slight surplus.


However, compared with the domestic market sales bad, in the export of sanitary ceramics, Italian firms have great advantage. Thanks to the fashion elegant design and high brand awareness, Italy last year exported 2.2 million product, accounting for 56% of the total sales, domestic sales. From the point of export region, its main exporter for the rest of the European Union, almost more than two-thirds of the total exports.- ceramic colours ceramic pigments suppliers ceramic pigments


Italian sanitary ceramics export prices are higher than the domestic market

Italian sanitary ceramics production quantity is less, but due to carry out the management strategy of small and exquisite, is one of the highest price of European countries, domestic sales more than the unit price is in commonly 700 euros, export product sales price almost as much as 1000 euros.


Italian sanitary ceramics in 2013 annual sales of 338 million euros, of which domestic sales of 125 million euros, the international sales of 213 million euros.